Full service. Smart pricing.
Every SmartListNow listing gets the same professional exposure. Choose the level of guidance that's right for you — then customize with optional add-ons. No surprises, no 6%.
Smart Start
Smart Seller
Smart Premium
Compare every feature
The marketing foundation is identical on all three plans. What changes is the level of guidance and marketing.
| Smart Start1% + $500 · min $2,000 | Most popularSmart Seller1.25% · min $2,500 | Smart Premium1.5% · min $3,000 | |
|---|---|---|---|
| Exposure & marketing — on every plan | |||
| MLS exposure | ✓ | ✓ | ✓ |
| Professional photography | ✓ | ✓ | ✓ |
| Floor plan | ✓ | ✓ | ✓ |
| Zillow, Realtor.com & major-site syndication | ✓ | ✓ | ✓ |
| Yard sign & lockbox | ✓ | ✓ | ✓ |
| Showing coordination | ✓ | ✓ | ✓ |
| Market analysis & pricing recommendations | ✓ | ✓ | ✓ |
| Offer presentation with estimated net proceeds | ✓ | ✓ | ✓ |
| Guidance & negotiation | |||
| Comparative market analysis (CMA) | — | ✓ | ✓ |
| Pricing consultation | — | ✓ | ✓ |
| Offer analysis | — | ✓ | ✓ |
| Negotiation support | — | ✓ | ✓ |
| Inspection negotiation assistance | — | ✓ | ✓ |
| Contract guidance | — | ✓ | ✓ |
| Weekly listing updates | — | ✓ | ✓ |
| Premium marketing & support | |||
| Just Listed social media campaign | — | — | ✓ |
| Broker-to-broker marketing campaign | — | — | ✓ |
| Open house coordination | — | — | ✓ |
| Vendor coordination | — | — | ✓ |
| Concierge-level support | — | — | ✓ |
Clear, upfront, and built around your sale.
The launch fee
Smart Start's $500 is paid upfront and covers getting your home to market — photos, floor plan, sign, lockbox, and syndication — so your listing launches fully prepared, and your closing rate stays at just 1%.
Minimum fees
On lower-priced homes a minimum applies ($2,000 / $2,500 / $3,000) so every listing is fully resourced. Above about $200,000, your percentage rate is higher than the minimum, so it never comes into play.
Paid at closing
Your percentage is only owed when your home sells and the sale closes. No monthly fees, no hidden charges — a fair price for full professional representation.
Boost any listing, à la carte.
Optional upgrades you can add to any package — only pay for what your sale needs.
See your numbers
Enter your home's estimated sale price to see your cost and savings.
What's your home worth?
Costs update instantly.
Estimates only. Minimum fees apply on lower-priced homes. Smart Start's $500 launch fee is paid upfront; all other fees are paid at closing. Comparison is to a traditional 3% listing-side commission. Buyer-agent compensation is separate and negotiable.
Pricing questions
What's the $500 launch fee on Smart Start?
Smart Start is built for experienced sellers who need less guidance. The launch fee is paid upfront and covers the real cost of getting your home to market — professional photography, floor plan, sign, lockbox, and syndication. In exchange, your closing fee stays at the lowest rate, just 1%. On the higher tiers, those costs are rolled into the commission instead.
Is there a minimum fee?
Yes — each plan has a minimum that applies only to lower-priced homes: $2,000 on Smart Start, $2,500 on Smart Seller, and $3,000 on Smart Premium. On homes above roughly $200,000 your percentage rate is already higher than the minimum, so it never comes into play.
Do I still pay a buyer's agent?
Any compensation offered to a buyer's agent is separate from your SmartListNow fee and is negotiable on every transaction. The savings shown here are calculated on the listing side. We'll walk you through your options before you list.
Can I switch plans or add marketing later?
Yes. You can add any of the marketing add-ons to your listing at any time. If you'd like more hands-on guidance partway through, we'll talk through the right fit for where your sale is.
List smart. Keep more.
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